More than ever Germans are showing less and less interest in “climate protection”. It’s a worn out issue.
The German Federal Ministry of Environment’s public information campaign dubbed Klima Sucht Schutz (Climate seeks protection) site here, among other functions, measures German public interest in protecting the climate every quarter using it’s so-called climate barometer index.
Climate-barometer index for Q3, 2012, falls to an all time low of 52. Source: www.klima-sucht-schutz.de/.
The results for the 3rd quarter are in, and they are not good if you are concerned about “saving the climate”. Public interest in protecting the climate has reached an all-time low in Germany. The site writes:
The trend that has been observed for a long time continues: Interest in climate protection in the 3rd quarter of 2012 continues to fall and the index value of 52 is the lowest level ever reached.”
The index is made up of three factors: 1) media interest in the topics of climate protection and energy saving, 2) Internet searches on the subjects of climate protection, climate change and energy saving, and 3) the assessment of the situation by experts.
Google searches on the subjects of Energiewende (energy transition) also show a downward trend in Germany:
Google “Energiewende” searches for Q3, 2012. Source: www.klima-sucht-schutz.de.
So what could be the reason for the waning interest in climate change? Klima-sucht-Schutz says that climate change is getting old, and has lost its novelty and media value. The site writes: “Reduced accordingly is the demand for the subject among the citizens.” In plain English, audiences are tired of hearing about it, especially now with their electric bills skyrocketing. Nobody wants to hear about it anymore. They’re fed up.
But with the hype surrounding Doha in December, we expect the Q4 index to be up a bit, as is the case every year. However, expect the overall downward trend to continue.