Amazing…AP Reporter Seth Borenstein Emphasizing Value Of “New Catch Phrases” To Hype Up Climate Stories!

For the media, at least for the AP’s Seth Borenstein, it’s not about presenting the science in a professional and balanced manner, rather it’s all about sensationalizing it and getting the editor to print it.
The good stuff starts at about the 7:30 mark.

Can we rely on this kind of obviously tabloid-quality journalistic practice?

45:38 Craig Welch boasting:

Nobody in my newsroom quotes people who don’t believe climate change is real that I know of. And if I find out about it, I will go talk to them myself, but I also work in a newsroom where my managing editor used to be an environmental reporter and so there’s never been, I mean, he understands what we are doing, so.”


16 responses to “Amazing…AP Reporter Seth Borenstein Emphasizing Value Of “New Catch Phrases” To Hype Up Climate Stories!”

  1. David Johnson

    They are sounding more ridiculous every passing day in their efforts to keep the scare going.

    1. William Teach

      Sadly, with a certain segment of the population, this tactic will continue to work. Brain dead people who are easily influenced.

  2. DirkH

    A propos new catchphrases; Willy has still not added “Climate Disruption” to the wikipedia.

    1. Bernd Felsche

      Maybe he’s working on how to explain Climate Ebola.

      Winston’s is a thankless job.

  3. DirkH

    As Germany strives to produce all its energy needs with neo-renewables, windmills get built farther and farther south – where it is hilly, and where only hilltops offer sufficient wind – but even that is much less than the wind in the North German plains. Overly optimistic prognoses lead to malinvestments, and many a municipality is now suffering big losses…

  4. BobW in NC

    Seth Borenstein? Excuse me, I desperately need an anti-emetic…

  5. Curious George

    Their catch phrases are catching up with them.

  6. Bob in Castlemaine

    Ho hum! Must be time to dust-off the late Stephen Schneider’s infamous 1989 quote:

    That, of course, entails getting loads of media coverage. So we have to offer up scary scenarios, make simplified, dramatic statements, and make little mention of any doubts we might have.

    These people have been plying us with their snakeoil for a long time now, clearly they’re not going to give up their Golden Goose without a fight.

    1. Mindert Eiting

      The internet is a collective memory. These people will not get away with it and may get obituaries perhaps as beautiful as Lubos Motl wrote on July 19, 2010 on behalf of Stephen Schneider.

      “Sadly, one day after he jumped the shark, Stephen Schneider used a flying carbon-burning killing machine and before he landed in London, he died of a heart attack”, and “So far, this PNAS paper remained the only visible result of a bigger project that Schneider, Ehrlich, Falkowski, and others invented – a self-described outlandishly aggressive partisan campaign against the climate skeptics. Rest in peace, Prof Schneider”.

  7. Video: Why science reporter Seth Borenstein at the Associated Press is more about ‘New Catch Phrases’ and less about science | Watts Up With That?

    […] Amazing…AP Reporter Seth Borenstein Emphasizing Value Of “New Catch Phrases” To Hype Up Climat… […]

  8. Physicist.


    Carbon dioxide actually causes Earth’s surface temperature to be very very slightly cooler, whilst water vapour has a significant cooling effect of about 10 to 12 degrees. This is because their radiating properties reduce the magnitude of the gravitationally-induced temperature gradient that is the state of thermodynamic equilibrium which the Second Law of Thermodynamics tells us will evolve spontaneously as entropy approaches a maximum.

    On all planets temperatures in any troposphere get hotter as you approach the base of that troposphere, whether or not there is a surface there, whether or not solar radiation reaches the lower troposphere and quite regardless of whether there is carbon dioxide or water vapour in the planet’s atmosphere.

    There is absolutely no empirical evidence and no valid physics that you can produce which supports the ludicrous concept that radiation from colder regions in the troposphere produces more thermal energy to be transferred by radiation into a planet’s surface than entered the atmosphere at its top. But that is precisely what the K-T and IPCC energy diagrams claim to be the case on Earth.

    Believe it if you’re that gullible!


  9. richard
    1. richard

      this was just and add on to Dirk.

      1. DirkH

        The writers of that article sound like a very amusing kind of dolts. Surprised, baffled, shocked, that a highly subsidized thing doesn’t lay golden eggs. Well that’s why you subsidize it, because it won’t move on its own. My oh my.

  10. Sam Pyeatte

    These guys are just propagandists that resembles what Herr Goebbels did for many years. Our main advantage against them is mother nature who tends not to play their game.

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